Vijay Jain is a Consumer Expert and a business leader known for building iconic consumer brands, scaling organisations, and driving transformation across consumer, retail, manufacturing, digital, and purpose-led sectors.
He was the Founder Director & CEO of ORRA, where he built the brand from scratch into one of India’s most trusted diamond jewellery companies — recognised by Google as a case study. As CEO of Ritu Kumar, he doubled EBITDA, expanded both retail and digital presence, and led the organisation through a transformation that respected the brand’s heritage while contemporising it for a new generation of consumers.
Vijay’s leadership spans the full value chain — from brand strategy and supply chain to digital transformation, operations, and people. He has consistently enabled 2x to 3x scale-ups by aligning global and Indian teams to customer-centric growth.
He now works with startups, SMEs, and large businesses as a strategic advisor, helping them scale through focused, cross-functional strategy. He has partnered with socially conscious and sustainability-focused brands such as Fabindia, Organic India, and others in the consumer and wellness space.
He is a mentor to several startups and an early stage investor and some of his investments include MediAssist, Slice and Zeno.
After completing his MBA, Vijay began his career in the financial sector, working with leading domestic and international institutions including Kotak, Peregrine, and Rabobank — before taking the plunge into entrepreneurship and brand-building with ORRA.
A strong believer in inclusion, Vijay ensured that over 40% of ORRA’s team were women — including in leadership roles — and led all-women store teams at Ritu Kumar. He believes diversity drives not just culture, but performance.
He has spoken at Google, the Harvard Business School India Conference, Tata Innovista, and India Retail Forum, and was recognised among the 100 Icons of Retail for shaping India’s consumption story. He is passionate about technology and philosophy.